How To Start Your Business Blog
If you have a business, you undoubtedly understand the importance of marketing. Starting a business blog is one of the best marketing practices you can engage in. Best of all, it costs next to nothing if you already have a business website.
Your business blog should have a clear purpose. Otherwise, it’ll end up lost along with millions of other blogs people attempted to keep up. While your blog doesn’t have to make the list of top 10 best blogs in your industry, it does have to attract the right kind of audience that can turn into potential leads.
So what’s involved in starting a business blog?
Start a blog
Really, this is the key. If you’ve set your mind on starting a business blog, the best thing to do is to just get started. You can worry about the blog design and marketing strategy after you get started.
Open a notepad and start typing away what would be your very first blog post. Once you finish a post or two, it’ll be clear to you whether this is going to be a feasible ongoing endeavour.
The nuts and bolts
Unless you’re extra savvy on the web, the chances are, you didn’t build your own website. If you have no IT department (or you are it) and don’t mind a little bit of a learning curve, setting up your blog with WordPress, picking an appealing theme, and optimising can be done with a bit of effort. Or as you’ll see later, all these can be delegated.
It’s all about content
Best blogs thrive on good, regular content. It’s helpful to decide early on how often you’d like to post on your blog. You can be ambitious and do it every day, but that’s the fastest way to burn out. Set up a schedule for regular posting; once a week, twice a week, 6 times a month, etc.
Keep a healthy reservoir of blog topics to draw from. What is the purpose of your blog? If you are primarily promoting your business, you can write about features, benefits, or case studies, as well as any other related items in the industry.
Put yourself in the reader’s shoes and think about why anyone would want to read your blog. If it’s just a sales pitch without any in-depth content, your blog won’t be very effective.
Good content is only useful if it can be found. Submitting your blog to Google is just the start. The real marketing starts with social media (Facebook, Twitter, or LinkedIn for starters) and active engagement. Promoting your blog should be natural, organic, and not spammy.
Delegate (or outsource)
While all of these can seem daunting, you can outsource most of these tasks. Professional bloggers do this full time and that’s most likely not what you’re aiming for. You probably know from running a business that saving time is saving money. By delegating or outsourcing most of the process like setting up and marketing your blog, you can free up your resources to just concentrate on great content.